Starbucks Holiday Cups Come to Life With Augmented Reality App -
Starbucks is launching its first major augmented reality app this holiday season that will let customers animate their coffee cups with their smartphones. Starbucks Cup Magic launches for iPhone and Android devices in the U.S. next Tuesday. (In Canada, just the iPhone version will laun…
Interesting new way to look at web forms. Clearly not right for everything — but in the world where web content is shifting to conversation enablement, examples like this suggest this trend may impact a lot of our current convensions
The presentation is inviting and fun, which is quite unlike a standard Web form and the difference appears to drive real results - increased conversion across the board by 25-40%.
awesome.
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Another one, highlighting innovation in user interface design.
Great infographic showing the migration from conventional campaign thinking to ongoing conversation creation.
An excerpt from a great article on the importance (and opportunity) of establishing themes and stories to guide experience creation and UX. Often we find ourselves creating interfaces around elements and requirements, so we lose sight of the importance of the experience itself.
What i really dig about this is that these themes are perhaps the bridges we are looking for to create a user experience that is jointly created with the IA and creatives teams — with the UX being the deliverable versus wireframes and / or comps.
Check out the full article here: http://www.boxesandarrows.com/view/experience-themes